Leveraging Data-Driven Strategies to Amplify Fundraising Success!
Jennifer Oyer, CFRE, and Cannon Brooke

Join fundraising's best frenemy duo as they spar over their secrets behind research-driven fundraising successes. This session will dive into lively case studies and dissect the game-changing strategies that have supercharged donor engagement and fundraising outcomes. Discover how targeted research and savvy data analytics can transform your fundraising efforts.

Learning Objectives:

• Strategic Research Methods for Donor Intelligence - Learn how to conduct targeted research to identify high-potential donors, understand their giving patterns, and uncover the motivational factors that drive their philanthropic decisions 
• Data Analytics Tools and Techniques for Fundraising Optimization - Discover practical ways to leverage data analytics to track donor behavior, measure campaign effectiveness, and identify trends that can inform future fundraising strategies 
• Case Study Insights from Successful Data-Driven Campaigns - Gain actionable insights from real-world examples of how research and analytics transformed fundraising outcomes, including specific tactics and measurable results
• Donor Engagement Strategies Based on Data Insights - Learn techniques for personalizing donor communications, timing outreach efforts, and crafting donor engagement based on data-driven understanding of donor preferences and behaviors
• Implementation Framework for Research-Driven Fundraising - Walk away with a practical roadmap for integrating data collection, analysis, and strategic application into your organization's fundraising processes to achieve measurable improvements in donor retention and gift size

Remember that webinars are FREE to ALL ACF members, and we just need you to RSVP. Webinars are $75 for nonmembers. Not a member? Attend your first webinar free to experience ACF! Register now.

Jennifer Oyer, M.A., CFRE, is the Founder and Chief Joy Officer of Community Impact Advisors, a consulting firm offering strategic counsel to nonprofits across the U.S. and Asia, enhancing their capacity through philanthropy. As a fundraising connector and navigator, she fosters environments where partners achieve ambitious philanthropic goals, envisioning a world of joyful giving and nonprofit sustainability. An adjunct faculty member at Indiana University's Lilly School of Philanthropy, she received the Fundraising Professional of the Year Award by the AFP Aloha Chapter in 2020 and serves on boards for AFP U.S. Foundation for Philanthropy and Abilities Unlimited Hawaii.

Cannon Brooke, Founder of BROOKE Solutions, is a highly successful professional specializing in data-driven insights for nonprofits of all sizes. Building on his extensive experience, he integrates creativity and analytics to offer prospect identification, wealth analysis, giving trends, and engagement strategy services to organizations throughout the United States. Cannon has served in leadership roles at Chapman University, the University of Hawaii Foundation, and Hawaii Pacific Health, where he spearheaded successful prospect research for annual giving programs, capital projects, comprehensive campaigns, and legacy giving. Board service includes The California Advancement Researchers Association and APRA's Executive Leadership Cohort committee.