From First Gift to Forever: Mastering Donor Cultivation
Witnie Martinez

Join Witnie for an engaging and practical webinar designed for nonprofit leaders, development staff, and board members who want to strengthen donor loyalty and increase giving. This session will walk you through the art and science of donor cultivation — moving supporters from first-time givers to lifelong advocates. You’ll learn how to create intentional touchpoints, craft personalized stewardship plans, and communicate your mission in ways that inspire deeper connection and greater investment. Whether you’re working with major donors, monthly givers, or corporate sponsors, you’ll leave with actionable strategies you can put into practice immediately.

Learning Outcomes:

1. Identify the key stages of donor cultivation and how to tailor your approach to each stage
2. Develop a donor stewardship plan that fosters trust, loyalty, and increased giving
3. Apply storytelling and personalized engagement techniques to strengthen donor relationships and inspire continued support

Remember that webinars are FREE to ALL ACF members, and we just need you to RSVP. Webinars are $75 for nonmembers. Not a member? Attend your first webinar free to experience ACF! Click here to RSVP.

Witnie Martinez is the Founder & CEO of Absolute Impact Consulting, a social impact advisory firm that equips nonprofit leaders, boards, and professionals with the tools to maximize revenue generation and drive sustainable growth.

A strategic powerhouse with two decades of experience at the nexus of leadership, education, and philanthropy, Witnie has been a driving force behind multi-million-dollar revenue growth, fueling large-scale operating budgets and high-impact campaigns. She partners with organizations to drive transformation through executive coaching and board training, integrating dynamic team-building techniques from her theater background to foster collaboration, creativity, and a more cohesive organizational culture.

An accomplished speaker and thought leader, Witnie’s insights have been featured on notable podcasts and stages, where she shares expertise on building organizational capacity, strengthening infrastructure, and driving lasting change. She is a regular guest speaker for Lyrasis — a membership organization serving university libraries, museums, and research organizations across 28 countries.

She holds an Ed.S. in educational leadership and an M.S. in psychology from Nova Southeastern University, along with a certificate in nonprofit management from Duke University. She also earned dual undergraduate degrees in theatre and health sciences from Florida International University.