The Current State of Donor Retention and What You Can Do About It
James Goalder

What does the current state of donor retention in the sector look like, and what can we learn from it? In a nutshell: The personal touch works. Creating a second gift strategy will help you make retention a priority.

In this session, you’ll learn why donor retention is important, while gaining practical retention tips and real-world examples you can use to ensure that your donors keep giving.

Key Points:

• A study of donor retention: current third-party stats on the state of donor retention
• Why do donors stop giving and why do they keep giving?
• Practical retention tips and real-world personal touch examples

With almost 20 years of experience working in nonprofit technology and sales and relationship management, James Goalder brings the perfect blend of experience for his role as Partnerships Manager at Bloomerang. In his seven years at Bloomerang, James has enjoyed helping nonprofits, and those who work with them, find success with Bloomerang, utilize software to increase their effectiveness, and ultimately fulfill their missions.

In addition to his work experience, James volunteers with Project Grows, a community farm in Virginia, serving on the Board and on Volunteer Nights. James holds a bachelor’s degree in English and art history from James Madison University.