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Webinar: Reduce Dependency on Year-End and Episodic Giving With AI Driven, Real-Time Modeling of Donor Sentiment
Thursday, March 30, 2023, 12:30 PM - 1:30 PM CDT
Category: Events

Reduce Dependency on Year-End and Episodic Giving With AI Driven, Real-Time Modeling of Donor Sentiment
Michael Gorriarán

Date: Thursday, March 30, 2023

Time: 12:30 p.m. CT

At Faith & Fundraising: Myrtle Beach 2023, we had a presenter from Arjuna Solutions scheduled to speak on this topic. However, he had a family emergency arise at the last minute, and was unable to join us. Michael Gorriarán, President and CEO of Arjuna Solutions, has graciously offered to present a webinar for us on this valuable, cutting-edge subject.

Gorriaran-MichaelNonprofits face an increased demand for the services they provide year-round, but cashflow from fundraising operations can be episodic, unpredictable, and delayed until year-end. Fundraisers must invest more time improving contribution levels in a challenging environment, controlling operating expenses in the face of inflation, and ensuring that the cash flow from fundraising operations is both more predictable and abundant throughout the year.

This session will explore
how fundraisers can use Behavioral Economics Modeling AI Services to accomplish these goals, boosting giving levels, retaining donors, and reducing the cost per dollar raised. 

During the session, participants will learn how to reduce dependency on year-end and episodic giving by:
  • Focusing on Improving Monthly Net Proceeds
  • Optimizing Donor Lifetime Value
  • Personalizing Relationship Investment Decisions at Scale
  • Finding New Value in Lapsed Donor Campaigns
  • Measuring Fundraising Performance
Remember that webinars are FREE to ALL ACF members, and we just need you to RSVP. Webinars are $75 for nonmembers. Not a member? Attend your first webinar free to experience ACF! RSVP for free, or pay to attend, here

Michael Gorriarán
is the President and CEO of Arjuna Solutions, the leading provider of Behavioral Economics Modeling AI Services designed to optimize lifetime giving while lowering the cost per dollar raised. 

Prior to joining Arjuna Solutions, Michael served in key executive roles in the global technology sector for more than 30 years, with companies like Microsoft, Xerox, and other early-stage, high-growth business ventures.

Michael holds an M.B.A. from the J.L. Kellogg Graduate School of Management at Northwestern University, and a bachelor’s degree in marketing, with concentrated studies in economics and Spanish, from the University of Rhode Island.

He is an avid distance runner, outdoor enthusiast, and active parent of two with his wife, Kris. Michael was also the Chairman of the Board of the Oregon Council for Hispanic Advancement.



Contact: Laurie Brill - [email protected] - (888) 630-2533