Association of Lutheran Development Executives
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Webinar: Understand Your Donors’ Brains to Get Better Results
Thursday, November 17, 2022, 12:30 PM - 1:30 PM CDT
Category: Events

Understand Your Donors’ Brains to Get Better Results
Geoff Peters

Date: Thursday, November 17, 2022

Time: 12:30 p.m. CT

Geoff Peters

It’s never been more important to understand what our donors think. But most decision making happens in the subconscious. That’s why many surveys can be misleading — not even our donors fully understand why they decide the way they do.

It’s also why neuro-fundraising and behavioral science are so important: the mouth can lie, but the mind and body are remarkably truthful. We’ll talk about case studies from fundraising in the context of the major principles of neuroscience and show actual laboratory measurement using tools like electroencephalographs, immersion bands, galvanic skin response, and eye tracking. Looking at chemicals like oxytocin and serotonin levels, we’ll better understand the parts of giving that were previously invisible. We’ll see what mental shortcuts humans take and how they impact fundraising. All this will give you new ideas to engage brains and increase results.

Remember that webinars are FREE to ALL ALDE members, and we just need you to RSVP. Webinars are $75 for nonmembers. Not a member? Attend your first webinar free to experience ALDE! RSVP for free, or pay to attend, here

Geoff Peters is Chair of the Board at Moore. He is a fundraising industry icon, or in the words of Non-Profit Pro, a "fundraising guru." He has been President of two industry-leading fundraising agencies and one international fundraising agency. He is known as a mentor to many in the sector and as an expert not only in fundraising but in success strategies for nonprofits as well as the legal regulation of and accounting rules for nonprofits.



Contact: Laurie Brill - [email protected] - (888) 630-2533