Flipping the Fundraising Coin - Fundraising Data/Donor Relations
Jennie Wolf Smith, CFRE

Fundraising specialists often say our work is part science, part art. In this webinar, we’ll look at two sides of the fundraising coin to grow charitable giving, Fundraising Data, and Donor Relations, and how these work together to strengthen your fundraising results.

Analyzing your giving data can reveal a great deal about gaps in giving, indicating where to direct your energies to improve donor response. The first half of this session will outline why tracking data matters in your fundraising effort, what data points to track, and how to apply that data to grow giving.

On the other side, relationships with donors are a key factor in growing giving to your organization. Drawing givers – and potential givers – closer to the impact of their gift will lead them to deeper engagement and investment in your mission. But how do you cultivate meaningful relationships with hundreds of givers? In the second half of this webinar, we will look at ways to build meaningful connections with current and potential supporters in ways that will elevate your charitable support.

Remember that webinars are FREE to ALL ACF members, and we just need you to RSVP. Webinars are $75 for nonmembers. Not a member? Attend your first webinar free to experience ACF! RSVP or pay to attend here.

Jennie Wolf Smith, CFRE, is a Partner with GSB Fundraising, a decades-long sponsor and supporter of ACF. She is a thoughtful and strategic fundraising consultant who carefully considers the unique circumstances surrounding each client.

She has counseled a diverse client base of colleges, camps, social service organizations, and congregations to meet and exceed their financial and leadership goals.

Equipped with more than 25 years of fundraising experience, a Certified Fundraising Executive (CFRE) credential, and governing board service across a diverse landscape of nonprofit organizations, Jennie brings a wealth of knowledge to each client. She holds a master’s degree in organizational leadership, which complements her professional experience.

Jennie lives in Toledo, Ohio.